Earlier this week, the Legal Marketing Association (LMA) announced it has created a new online community dedicated to law firm pricing. The new Client Value Shared Interest Group will focus on pricing, as well as project management and process improvement. This is a great advance for LMA, which historically has focused only on Promotion. Toby Brown, Director of Pricing […]

We’re only one month away from the Ark Group’s latest pricing conference. Great agenda: + The State of Pricing in the Legal Profession Today (Toby Brown) + Establishing a Pricing Capability, Negotiating Fees, Getting Work (Stuart JT Dodds) + The Most Important Drivers of Law Firm Profitability (panel incl. Peter Secor) + How to Incentivize Partner Behavior to […]

Congratulations to Jim Hassett on the release of his lastest book, Legal Project Management, Pricing, and Alternative Fee Arrangements: What Firms Are Doing. (Announcement) The book devotes six chapters to law firm pricing, including “Pricing Theory,” “Types of AFAs,” and “Using AFAs to Develop New Business.” I am honored to serve on the LegalBizDev Project […]

Because I come from a markting/business development background, I view Price as more than just dollars and cents. At the very least, Price needs to includes client feedback, and I believe it also should include competitive intelligence. Perhaps this explains my advocacy for an expanded understanding of Price: Strategic Pricing ~ a synthesis of information from […]