Earlier this week, the Legal Marketing Association (LMA) announced it has created a new online community dedicated to law firm pricing. The new Client Value Shared Interest Group will focus on pricing, as well as project management and process improvement. This is a great advance for LMA, which historically has focused only on Promotion.
Toby Brown, Director of Pricing and Strategic Analytics at Akin Gump, will lead the new LMA group, just as he did when the informal group launched under the umbrella of the International Legal Technology Association (ILTA).