Comments on: What’s Gelato Got to do with Law Firm Pricing? https://lawfirmpricing.com/2013/08/31/gelato-pricing/?utm_source=rss&utm_medium=rss&utm_campaign=gelato-pricing Mon, 01 Dec 2014 15:11:14 +0000 hourly 1 https://wordpress.org/?v=6.9 By: Emma Patterson https://lawfirmpricing.com/2013/08/31/gelato-pricing/#comment-15 Mon, 01 Dec 2014 15:11:14 +0000 http://www.patrickonpricing.com/?p=740#comment-15 Pricing is all about transparency and the customers perception of value. In our experience, each client attaches a different value onto our services & it is up to us to convey to them the benefits, advantages and savings we bring to the party.

]]> By: Law Firm Pricing News – 20 February 2014 https://lawfirmpricing.com/2013/08/31/gelato-pricing/#comment-14 Thu, 17 Apr 2014 01:41:10 +0000 http://www.patrickonpricing.com/?p=740#comment-14 […] What’s gelato got to do with law firm pricing?…read the full article here […]

]]> By: Law Firm Pricing News – February 20 2014 https://lawfirmpricing.com/2013/08/31/gelato-pricing/#comment-13 Mon, 31 Mar 2014 00:55:28 +0000 http://www.patrickonpricing.com/?p=740#comment-13 […] What’s gelato got to do with law firm pricing?…read the full article here […]

]]> By: Law Firm Pricing News – September 25 2013 https://lawfirmpricing.com/2013/08/31/gelato-pricing/#comment-12 Fri, 08 Nov 2013 11:07:16 +0000 http://www.patrickonpricing.com/?p=740#comment-12 […] What’s gelato got to do with law firm pricing?…read the full article here […]

]]> By: George https://lawfirmpricing.com/2013/08/31/gelato-pricing/#comment-11 Tue, 24 Sep 2013 03:25:11 +0000 http://www.patrickonpricing.com/?p=740#comment-11 Patrick, great ideas; thank you.

Your post reminds me of a Seth Godin (if I remember correctly) way of explaining anchor and reference prices. It goes like this. How does a $30 bottle taste when it’s the cheapest on a restaurant’s wine list compared to how the same bottle at $30 tastes when it is the most expensive on the list of another restaurant close by.

Regards
George

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