Price Communication Archives : Law Firm Pricing https://lawfirmpricing.com/tag/price-communication/ Thu, 29 Aug 2013 16:30:06 +0000 en-US hourly 1 https://wordpress.org/?v=6.9 https://lawfirmpricing.com/wp-content/uploads/2023/03/cropped-icon23-32x32.jpeg Price Communication Archives : Law Firm Pricing https://lawfirmpricing.com/tag/price-communication/ 32 32 Storytelling as Pricing Strategy https://lawfirmpricing.com/2013/08/29/storytelling-as-pricing-strategy/?utm_source=rss&utm_medium=rss&utm_campaign=storytelling-as-pricing-strategy https://lawfirmpricing.com/2013/08/29/storytelling-as-pricing-strategy/#comments Thu, 29 Aug 2013 16:30:06 +0000 http://www.patrickonpricing.com/?p=674 Storytelling may be the ‘next big thing’ in pricing strategy, if you believe  Ty Montague, author of the new book, True Story: How to Combine Story and Action to Transform Your Business. Last month, Montague penned “If You Want to Raise Prices, Tell a Better Story” on the HBR Network. Montague suggests “the power of […]

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