Pricing Strategy Archives : Law Firm Pricing https://lawfirmpricing.com/tag/pricing-strategy/ Mon, 17 Feb 2020 20:07:25 +0000 en-US hourly 1 https://wordpress.org/?v=6.9 https://lawfirmpricing.com/wp-content/uploads/2023/03/cropped-icon23-32x32.jpeg Pricing Strategy Archives : Law Firm Pricing https://lawfirmpricing.com/tag/pricing-strategy/ 32 32 The Defining Four: Price, Pricing, Pricing Strategy, Strategic Pricing https://lawfirmpricing.com/2019/03/31/the-defining-four/?utm_source=rss&utm_medium=rss&utm_campaign=the-defining-four Mon, 01 Apr 2019 02:41:01 +0000 http://lawfirmpricing.com/?p=2411 How can such a simple word, price, cause so much confusion? For years, the legal industry has been focused on calculating better price tags and devising creative fee arrangements, all in the name of Pricing. Unfortunately, Pricing is not the same as Price, nor is Price synonymous with Pricing Strategy or Strategic Pricing. It is […]

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]]> 2411 The Importance of Intelligence, Part One: C.I. https://lawfirmpricing.com/2015/09/30/intelligence-ci/?utm_source=rss&utm_medium=rss&utm_campaign=intelligence-ci Thu, 01 Oct 2015 04:11:22 +0000 http://www.patrickonpricing.com/?p=1747 Law firms face two critical intelligence factors — business intelligence (internal) and competitive intelligence (external) — and both play a significant role in pricing. This post focuses on competitive intelligence. Watch for the post on business intelligence next month. In the second half of the nineteenth century, two towering scholars—one from England, one from the […]

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]]> 1747 Storytelling as Pricing Strategy https://lawfirmpricing.com/2013/08/29/storytelling-as-pricing-strategy/?utm_source=rss&utm_medium=rss&utm_campaign=storytelling-as-pricing-strategy https://lawfirmpricing.com/2013/08/29/storytelling-as-pricing-strategy/#comments Thu, 29 Aug 2013 16:30:06 +0000 http://www.patrickonpricing.com/?p=674 Storytelling may be the ‘next big thing’ in pricing strategy, if you believe  Ty Montague, author of the new book, True Story: How to Combine Story and Action to Transform Your Business. Last month, Montague penned “If You Want to Raise Prices, Tell a Better Story” on the HBR Network. Montague suggests “the power of […]

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