Value Propositions Archives : Law Firm Pricing https://lawfirmpricing.com/tag/value-propositions/ Fri, 31 Jul 2015 21:38:44 +0000 en-US hourly 1 https://wordpress.org/?v=6.9 https://lawfirmpricing.com/wp-content/uploads/2023/03/cropped-icon23-32x32.jpeg Value Propositions Archives : Law Firm Pricing https://lawfirmpricing.com/tag/value-propositions/ 32 32 It’s All About Value https://lawfirmpricing.com/2015/07/31/its-all-about-value/?utm_source=rss&utm_medium=rss&utm_campaign=its-all-about-value Fri, 31 Jul 2015 21:38:44 +0000 http://www.patrickonpricing.com/?p=1724 “Every client wants lower fees; no client wants lower value.” Ten simple words encapsulate a law firm’s true business objective: offering value. To be successful, law firms must look past marketing campaigns, business development initiative, and even pricing strategies to get at the heart of their business model: value. TWO VALUES, ONE FORMULA If “value […]

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]]> 1724 Storytelling as Pricing Strategy https://lawfirmpricing.com/2013/08/29/storytelling-as-pricing-strategy/?utm_source=rss&utm_medium=rss&utm_campaign=storytelling-as-pricing-strategy https://lawfirmpricing.com/2013/08/29/storytelling-as-pricing-strategy/#comments Thu, 29 Aug 2013 16:30:06 +0000 http://www.patrickonpricing.com/?p=674 Storytelling may be the ‘next big thing’ in pricing strategy, if you believe  Ty Montague, author of the new book, True Story: How to Combine Story and Action to Transform Your Business. Last month, Montague penned “If You Want to Raise Prices, Tell a Better Story” on the HBR Network. Montague suggests “the power of […]

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]]> https://lawfirmpricing.com/2013/08/29/storytelling-as-pricing-strategy/feed/ 3 674 Pricing/Value at 2013 LMA Conference https://lawfirmpricing.com/2013/06/26/2013-lma-conference/?utm_source=rss&utm_medium=rss&utm_campaign=2013-lma-conference Wed, 26 Jun 2013 15:42:53 +0000 http://www.patrickonpricing.com/?p=573 Law firm pricing was one of the key takeaways from the Legal Marketing Association’s 2013 Annual Conference, according to the May/June 2013 issue of Strategies: The Journal of Legal Marketing. The conference was held on April 8-10 in Las Vegas. Strategies offers this summary (which I presume was influenced by the conference’s only pricing session: “Pricing, Profitability […]

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]]> 573 Driving Revenue, Part 3: Pricing Value https://lawfirmpricing.com/2013/04/01/driving-revenue-3-pricing-value/?utm_source=rss&utm_medium=rss&utm_campaign=driving-revenue-3-pricing-value Tue, 02 Apr 2013 00:56:28 +0000 http://www.patrickonpricing.com/?p=376 In my latest writing – ”Driving Revenue: Value, Value Propositions and Value-Based Pricing” (ALA Legal Management, March 2013) — I offer a basic outline for defining value, communicating value and pricing value. Part One, Defining Value, was posted on March 5. Part Two, Communicating Value, was posted on March 12. Here is Part Three: Pricing Value.

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]]> 376 Driving Revenue, Part 2: Communicating Value https://lawfirmpricing.com/2013/03/12/driving-revenue-part-2-value/?utm_source=rss&utm_medium=rss&utm_campaign=driving-revenue-part-2-value Wed, 13 Mar 2013 02:39:49 +0000 http://www.patrickonpricing.com/?p=332 In my latest writing -- "Driving Revenue: Value, Value Propositions and Value-Based Pricing" (ALA Legal Management, March 2013) -- I offer a basic outline for defining value, communicating value and pricing value. Part One, Defining Value, was posted on March 5. Here is Part Two, Communicating Value.

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