Pricing Pioneer: As the only professional certified in law firm management (CLM) and pricing (CPP), Patrick has championed pricing strategy, process improvement, and project management in several law firms. In the last decade, he has led an AmLaw 100 Pricing & Project Management team (Reed Smith) and a Practice Management team (Seyfarth Shaw), as well as an AmLaw 200 Pricing & Project Management team (Kobre & Kim). Patrick served on the LegalBizDev Advisory Board for Legal Project Management, Pricing and Alternative Fee Arrangements. For his pricing contributions to the legal industry, Patrick was elected a Fellow of the College of Law Practice Management in 2015.
At the Intersection of Business Development + Marketing + Pricing: Patrick is a past member of the Association of Legal Administrators (ALA), authoring several articles for its award-winning Legal Management magazine; the Legal Marketing Association (LMA), serving as its 2002 National Education Committee Chair; and the Professional Pricing Society (PPS). He served as a member of the ALA Chicago Board of Directors and the LMA Midwest Board of Directors. He has been active in the Legal Sales and Service Organization (LSSO) and the International Legal Technology Association (ILTA)–which honored him with the 2013 Outstanding Member-Contributed Magazine Article. Law360 named Patrick to its inaugural Legal Industry Editorial Advisory Board in 2014.
Certified Pricing Professional, 2012
Certified Legal Manager, 2010
M.A., Purdue University, 2001
B.A., DePauw University, 1992
“Value Reimagined: The Value Bike” // Pricing on the Front Line (ABA, 2017)
“Beyond Pricing: Legal Services Must Learn to Talk Value” // 2020: The Future of Legal Services (ARK Group, 2015)
“Improving Your Practice Group Descriptions” // Administrator’s Advantage (ALA Chicago, February 2015)
“Like Riding a Bike: Defining a Lawyer’s Value” // Law Practice Today (ABA, June 2014)
“Law Firm, Meet CEO: New Leader in Legal” // Peer to Peer (ILTA, June 2013)
“Driving Revenue: Value, Value Propositions and Value-Based Pricing” // Legal Management (ALA, March 2013)
“Time to Hire a Chief Strategy Officer” // Legal Management (ALA, October 2012)
“Four Trends to Improve Your Marketing Budget” // Administrator’s Advantage (ALA Chicago, March 2012)
“Creativity Enhances the Power of Legal Marketing” // Strategies (LMA, May 2002)
CHAIR
Pricing Negotiation Master Class // Thomson Reuters Law Firm Financial Performance Forum, October 2018
Pricing Negotiation Master Class // Thomson Reuters Law Firm Financial Performance Forum, October 2017
A Law Firm’s Practical Guide to Pricing & Profitability // Marcus Evans, September 2017
Pricing Bootcamp + Pricing Roundtable // LSSO RainDance 2014
Pricing Roundtable // LSSO RainDance 2013
KEYNOTE SPEAKER
Intelligent Pricing for Improved Profitability // Association of Intellectual Property Firms’ 2016 Annual Meeting
Pricing, Profits and the Profound Purpose of Paralegals // Illinois Paralegal Association’s 2014 Annual Meeting
Pricing and Firm Strategy: How and When They Intersect // ARK Group 2013
SPEAKER
A Price Tag is Not a Pricing Strategy // ILTA Webinar, March 2019
Law Firm Pricing & Profitability // Chicago-Kent College of Law, January 2017
Best Practices in Scoping a Litigation Engagement Using an AFA // BDI Webinar, October 2016
Understanding Client Relations and Fees for Solo/Small Firm Practices // LexisNexis Webinar, October 2014
The New World of Fee Arrangements // Marketing Partner Forum, January 2014
Past is Prologue: A Future with Chief Strategy Officers // LSSO RainDance, June 2013
Writing (Better) Practice Group Descriptions // ALA Greater Chicago Chapter, August 2012
Writing (Better) Attorney Biographies // ALA Greater Chicago Chapter, August 2012
PANELIST
Law Leaders Luncheon // ALA Greater Chicago Chapter, March 2019
LPO 2.0: Are You Getting the Most Out of Your Legal Process Outsourcing? // Bloomberg Law Big Law Business Special Reports Series, September 2018 (Moderator)
Winning with Pricing & Legal Project Management After 2007 // Thomson Reuters 16th Annual Law Firm COO & CFO Forum, October 2017 (Moderator)
Law Firm Pricing Best Practices // ALA Greater Chicago Chapter, January 2016
How to Add Value to Your Firm Through Budget Tracking and Performance Reporting // ILTA, August 2014
Adding Octane to Your Competitive Pricing & Product Strategy // C-Suite Summit, June 2014
Law Firm Pricing & Profitability in 2014 // Center for Competitive Management, March 2014
Some Assembly Required: Pricing, Valuation & Efficiency // West LegalEdCenter’s Chicago Law Leaders Forum, November 2013
Pricing Strategy at the Practice Group Level // ARK Group, September 2013
Defining and Delivering Value in Pricing and Client Relationships // ILTA, August 2013
Next Firm Forum: Technology’s Impact on Your Firm’s Processes // Creative Growth/SilverEdge, September 2011
RFP Best Practices // LMA Indianapolis, 2008
“Alternative…Billable Hours” by Julius Melnitzer, Lexpert (May 2018) >> ARTICLE
“The Rise of Pricing Professionals in BigLaw” by Aebra Coe, Law360 (January 2018) >> ARTICLE
“What SpaceX’s Success Can Teach the Legal Industry” by Roy Strom, Law.com (January 2018) >> ARTICLE
“Report: Nearly 40 Percent of Law Firms Waste C-Suite Talent” by Roy Strom, The American Lawyer (November 2016)
“All That Pricing Data Leads Clients to Ask” by David Ruiz, The Recorder (September 2015)
“Priced To Move” by Roy Strom, Chicago Lawyer (March 2015)
“The Flat Fee Future” by Traci Gentilozzi, Michigan Lawyer Weekly (March 2015)
“Pricing It Right” by Tam Harbert, Law Technology News (December 2014)
“Finding a Chief Strategy Officer” by Amanda K. Brady, Law Journal Newsletter (September 2014)
“Legal Pricing: An Emerging Profession” by Steven Petrie, Practice Innovation (October 2013)