Harness the Power of Pricing

More Profit

With the right Pricing Strategy, your law firm can increase its profitability by double digits.

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More Revenue

Your law firm can accelerate Practice Group and Firm revenue with the right Pricing Strategy.

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Learn from a Certified Pricing Professional

Training

Attorneys need insightful, interactive education to be strong Pricers.

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Speaking

Attorneys benefit from an introduction to Pricing concepts and tactics.

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“By failing to prepare,
you are preparing to fail.”
BENJAMIN FRANKLIN

Pricing Essentials for Law Firms

PRICING STRATEGY

Pricing is more than crunching numbers. At its best, Pricing is proactive, value-based, and collaborative. To be strategic, your Practice Group or Firm needs to understand the critical elements—costs, benefits, competition, differentiation—that factor into your Value Propositions for successful Price Negotiations.

“If you do not have a well-defined Pricing Strategy, then who, specifically, is setting your Prices?”

PRICE NEGOTIATION

Your partners need help. The Great Recession turned the legal industry into a Buyers Market, giving power to our clients. Without any Price Negotiation training, Partners responded by giving away discounts, rather than trading off value. If we do not teach our attorneys how to negotiate, how do we expect them to protect the firm’s Pricing Strategy?

“Price Negotiation is the biggest hole in your Practice Group/Firm Pricing Strategy.”

VALUE PROPOSITIONS

“If you don’t know your value, why should you expect your prospect to?” Because buyers of professional services are more value-conscious than price-sensitive, Practice Group and Firm leaders need to focus on creating Value Propositions to appeal to buyers. This is where Finance needs to collaborate with Marketing.

Value Propositions are the biggest opportunity in your Pricing efforts.

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READY FOR MORE?

If your Pricing Strategy is not helping you increase your
Firm or Practice Group Profitability, it’s time to take action!