Because I come from a markting/business development background, I view Price as more than just dollars and cents. At the very least, Price needs to includes client feedback, and I believe it also should include competitive intelligence. Perhaps this explains my advocacy for an expanded understanding of Price: Strategic Pricing ~ a synthesis of information from […]

Since the 1980s, marketing has been a growing presence in law firms. Or, more correctly, I should say “Promotion” has been. For the last 50 years, it’s been understood that marketing is rooted in four divisions: Place, Price, Product, Promotion (collectively, the four Ps). It is Promotion—advertising, branding, public relations, websites—that has been the focus of legal marketing. Even the recent […]