Published by : Patrick Johansen, CPP

Since the 1980s, marketing has been a growing presence in law firms. Or, more correctly, I should say “Promotion” has been. For the last 50 years, it’s been understood that marketing is rooted in four divisions: Place, Price, Product, Promotion (collectively, the four Ps). It is Promotion—advertising, branding, public relations, websites—that has been the focus of legal marketing. Even the recent […]

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