Ten years after Linklaters hired the first law firm Pricing Director,
more than 100 law firms have recognized the need for Pricing leadership.

The appointment of a law firm Pricing Director in May 2008 was a pebble that sent ripples across the legal industry for several years. In 2014 the heightened attention turned the ripples into waves, leading to four consecutive years of double-digit growth, which included the introduction of the law firm Chief Pricing Officer role.

Ten years on, the Pricing leadership waves continue. The table below is a chronological history of law firms that made an investment in a Pricing Director.

Special Recognition to 18 professionals who have inaugurated the Pricing Director/Chief role at multiple law firms:

Adrian Avanzato, Varun Bahl, Adam Barvels, Toby Brown, Vince Cordo, Hush Cott, Stuart Dodds, Chris Ende, R. Shawn Gross, Howard Janis, Chad Johnson, Steve Manton, Jennifer Mapp, Keith Maziarek, Linda Novosel, Eddie Raychaudhuri, Stephen Spencer, Doug Woods.

N.B. Several of these firms no longer employ a Director, and many of the individuals have moved on to other positions.

2008LinklatersGlobal Head of PricingStuart DoddsUK
2009Morgan LewisDirector, Client Pricing & AnalysisStephen FoyUS
2010Drinker BiddleChief Value OfficerKristin SudholzUS
2010McKenna LongDirector, Strategic Pricing & AnalyticsHoward JanisUS
2010Quarles & BradyDirector, Client Matter Management, Pricing & Financial AnalysisChristine JohnsonUS
2010Squire SandersDirector, Value & Project ManagementVince CordoUS
2011Baker & McKenzieDirector, Global Pricing & Project ManagementStuart DoddsUS
2011Baker DonelsonChief Client Solutions Group OfficerDavid Rueff, Esq.US
2011Goodwin ProctorManaging Director, Pricing & Project ManagementChris Ende, Esq.US
2011Munger TollesDirector, Pricing & AnalyticsMagdalena ChowUS
2011Norton RoseHead of PricingAdrian AvanzatoUK
2011Vinson & ElkinsDirector, PricingToby BrownUS
2012Akin GumpDirector, Strategic Pricing & AnalyticsToby BrownUS
2012Butler SnowDirector, Strategic Pricing & AnalysisBrad AnticiUS
2012CrowellDirector, Client Services & PricingMatthew LawsUS
2012DebevoiseStrategic Pricing LeaderSteve MantonUS
2012Husch BlackwellDirector, Legal Project Management & PricingKevin BielawskiUS
2012Mayer BrownDirector, Pricing Strategy & Project ManagementMichael ByrdUS
2012Miles StockbridgeDirector, Strategic Pricing & Practice ManagementJohn FerkoUS
2012O'MelvenyManaging Director, Strategic Pricing & AnalyticsPaul CoveyUS
2012Pepper HamiltonDirector, Strategic Pricing & Project ManagementPeter SecorUS
2013AllensGeneral Manager, Pricing & MarketsPier D'AngeloAU
2013Herbert SmithHead of Research & PricingIan GilbertUK
2013Hunton & WilliamsDirector, Pricing & Project ManagementJim FoleyUS
2013LittlerDirector, Strategic Pricing, Profitability & Project ManagementJonathan CottUS
2013Paul HastingsDirector, Strategic PricingPurvi SanghviUS
2013Reed SmithGlobal Director, Client ValueVince CordoUS
2014Baker BottsDirector, Pricing & Practice ManagementJohn StrangeUS
2014Blank RomeDirector, Strategic Pricing Sharon (Argentina) ScennaUS
2014Clayton UtzHead of Pricing & Legal Project ManagementLibby Maynard, Esq.AU
2014Clifford ChanceHead of Strategic Pricing & AnalyticsJames HarrisUK
2014CrowellSenior Director, Pricing & Project ManagementMatthew LawsUS
2014DechertDirector, Pricing & Project ManagementJennifer MappUS
2014DLA PiperHead of Strategic PricingKeith MaziarekUS
2014Drinker BiddleDirector, Pricing & Budget ManagementHarry McEnteeUS
2014FreshfieldsGlobal Director, PricingJason GauldUK
2014Gibson DunnDirector, Client ValueWendy KaoUS
2014Greenberg TraurigChief Pricing OfficerMatthew BeekhuizenUS
2014K&L GatesDirector, Pricing & Project ManagementBart Gabler, Esq.US
2014Miles StockbridgeExecutive Vice President, Practice Management, Pricing & OperationsJohn FerkoUS
2014Paul WeissStrategic Pricing DirectorLinda Novosel, Esq.US
2014Ropes & GrayDirector, PricingMichael BoussyUS
2014Winston & StrawnDirector, Pricing & Project ManagementKeri GavinUS
2015Bryan CaveChief Practice Economics OfficerChris EmersonUS
2015CovingtonChief Strategic Pricing OfficerJonathan CottUS
2015Davis WrightDirector, PricingBrian FanningUS
2015DentonsDirector, Strategic Pricing & AnalyticsHoward JanisUS
2015Dorsey & WhitneyDirector, Pricing & Project ManagementJames OsnesUS
2015Fenwick & WestDirector, Pricing & Product DevelopmentKevin VaarsiUS
2015Henry Davis YorkHead of PricingStephen SpencerUK
2015Holland & KnightDirector, Pricing & Data AnalyticsMichael KatzUS
2015LeClairRyanDirector, Pricing & Client BillingAnnmarie FarthingUS
2015OslerDirector, Pricing & Project ManagementLarry ChungCA
2015Robins KaplanDirector, PricingAdam BarvelsUS
2015Steptoe & JohnsonChief Strategic Pricing & Project Management OfficerLinda Novosel, Esq.US
2015Stoel RivesDirector, Pricing & Project ManagementLeo ChingUS
2016Berry ApplemanDirector, Revenue Management & PricingMark FujiwaraUS
2016Fasken MartineauDirector, PricingVarun BahlCA
2016Hogan LovellsDirector, Pricing SolutionsChris KrebsUS
2016Kelley DryeDirector, Strategic PricingMike MilazzoUS
2016McDermott WillDirector, Pricing and Matter ManagementSteve MantonUS
2016Morgan LewisSenior Director, Revenue ManagementJennifer MappUS
2016Perkins CoieDirector, Pricing & Legal Project ManagementKristina Lambright, Esq.US
2016PolsinelliDirector, Financial & Pricing AnalysisPeter MaxwellUS
2016Saul EwingDirector, Pricing & Project ManagementSteven FlaksUS
2016Simpson ThacherChief Pricing OfficerEddie Raychaudhuri, Esq.US
2016Smith MooreDirector, Pricing & Project ManagementDoug WoodsUS
2016Stinson LeonardChief Strategy & Pricing OfficerDoug DoerflerUS
2017Arnold & PorterDirector, Pricing & Practice AnalysisAndy GeorgeUS
2017Baker & HostetlerDirector, Client Value & Practice EconomicsVictoria HoffmanUS
2017BeneschDirector, Pricing, Project Management & Client Account ServicesJulie Vaccaro, Esq.US
2017Clearly GottliebManaging Attorney, Pricing Strategy & Client ValueThomas Hall, Esq.US
2017Corrs ChambersHead of Pricing & ProfitabilityKylie Cole-HamiltonAU
2017EvershedsHead of PricingAnnabelle SmithUK
2017FinneganSenior Director, Pricing & FPAMichael PorterUS
2017Fisher PhillipsDirector, PricingR. Shawn Gross, Esq.US
2017FreshfieldsHead of Pricing (Europe)Joerg StraussDE
2017Loeb & LoebDirector, Pricing & Client AccountingStephanie FlitcroftUS
2017McKool SmithDirector, Pricing & StrategyAdam BarvelsUS
2017Osborne ClarkeHead of Commercial Finance & PricingGiles JonesUK
2017PillsburySenior Director, Pricing & Project Management SolutionsJessica Gichner, Esq.US
2017Pinsent MasonsHead of PricingAdrian AvanzatoUK
2017Robins KaplanChief Strategy, Pricing & LPM OfficerBree Johnson, Esq.US
2017Simmons & SimmonsHead of PricingDaniel PembrokeUK
2017Slaughter and MayHead of Business Intelligence & PricingRichard SmithUK
2017Waller LansdenHead of Strategic Legal Pricing & AnalysisChad JohnsonUS
2017White & CaseGlobal Director, Strategic PricingBrian DunlopUK
2017Wilmer HaleDirector, Pricing & Business AnalysisMichael GouletUS
2018AkermanDirector, PricingRon PaquetteUS
2018Allen MatkinsDirector, Strategic PricingJohn MurphyUS
2018Baker McKenzieGlobal Director, Legal OperationsDavid Cambria, Esq.US
2018Ballard SpahrChief Client Value OfficerMelissa Prince, Esq., ALPPUS
2018Berger & SingermanChief Pricing OfficerEddie Raychaudhuri, Esq.US
2018Bird & BirdHead of PricingAnthony S.UK
2018Blank RomeChief Innovation & Value OfficerLinda Novosel, Esq.US
2018Bryan CaveDirector, Legal Operations SolutionsBruce BraudeUK
2018ConstangyDirector, Pricing & Project ManagementR. Shawn Gross, Esq.US
2018Davis WrightDirector, Practice EconomicsBrian Fanning, ALPPUS
2018DentonsGlobal Director, Strategic Initiatives & PricingKeri Cupples, ALPPUS
2018FragomenGlobal DirectorDoug Woods, ALPPUS
2018Goulston & StorrsChief Value OfficerChris Ende, Esq.US
2018Hunton Andrews KurthDirector, PricingJim Foley, ALPPUS
2018Katten MuchinDirector, Pricing & Project ManagementKeith Mazierek, ALPPUS
2018King & SpauldingDirector, Strategic PricingAaron FrankUS
2018Lavery AdvocatsDirector, PricingDavid Kergoat, CPP, ALPPCA
2018Ogletree DeakinsDirector, PricingHector GarciaUS
2018Pepper HamiltonChief Pricing OfficerPeter Secor, ALPPUS
2018Seyfarth ShawSenior Director, Pricing & Business SolutionsAndrew Jewel, Esq.US
2018Shearman & SterlingChief Knowledge & Client Value OfficerMeredith Williams-Range, Esq.US
2018Sterne KesslerDirector, Client ValueTina ElsnerUS
2019Akin GumpChief Practice OfficerJosette Grippo, Esq.US
2019Baker McKenzieChief Services OfficerDavid Cambria, Esq.US
2019Barnes & ThornburgChief Legal Operations OfficerJared ApplegateUS
2019Eversheds SutherlandChief Pricing & Value OfficerDwight Floyd, ALPPUS
2019Faegre BakerDirector, Strategic Analysis & PricingChad CookUS
2019Hawkins ParnellDirector, Pricing & ProfitabilityField WhitleyUS
2019Ice MillerChief Pricing OfficerEllen De RosaUS
2019Jones WalkerDirector, Pricing & Project ManagementAntonella Montagna, Esq.US
2019Lowenstein SandlerDirector, Pricing & ProfitabilityMikhail Makarovsky, ALPPUS
2019McCarter & EnglishChief Client Value & Practice Management OfficerAlex Macdonald, Esq.US
2019Mintz LevinDirector, PricingChad Johnson, ALPPUS
2019Morrison & FoersterDirector, Pricing & Financial AnalysisAngela Floessel, ALPPUS
2019OrrickChief Pricing OfficerAndrew BawUS
2019Snell & WilmerDirector, Pricing & Project ManagementJames OmerzaUS
2019Wilson SonsiniDirector, Pricing & Project ManagementVarun Bahl, ALPPUS
2019Womble BondChief Pricing & Business Analysis OfficerKeith DunnUS
2020Mayer BrownChief Pricing & Value OfficerBarry Mehew, ALPPUS