Whether you know it or not…

your firm has a Pricing Strategy.


When was the last time your firm considered its
Pricing Strategy?


Pricing is a powerful tool.

Pricing drives firm revenue (unlike the other three Marketing Mix options). Pricing improves firm profits (unlike the other three profitability levers). In short, Pricing Strategy can be an economic engine.

Pricing is more than numbers.

Pricing is focused on three objectives: Positioning, Purchasing, Profitability. Marketing creates Positioning; Business Development supports Purchasing; Finance drives Profitability. In short, Pricing Strategy requires collaboration.

Pricing is a competitive advantage.

Pricing is proactive, value-based, and collaborative across all departments. Key elements of success include value creation, pricing function, value communication, and price negotiation.


Law Firm Pricing

Patrick offers law firm leaders experienced guidance in assessing and creating a successful Pricing Strategy for your firm.

Contact: patrick@lawfirmpricing.com | 312-504-4142