More Revenue

Your law firm can accelerate Practice Group and/or Firm revenue with the right Pricing Strategy.

Five Ways to Find More Revenue

Willingness-To-Pay: The Subscription Test

A group of 100 students at MIT’s Sloan School of Management were asked to conduct an experiment: Purchase a one-year subscription to The Economist.

Web Subscription: $59
Web+Print Subscription: $125

By a 2-to-1 margin, 68% of students selected the Web Subscription.
Next, the students were given a third choice:

Web Subscription: $59
Print Subscription: $125
Web+Print Subscription: $125

By a 5-1 margin, 84% of students opted for the more expensive Web+Print Subscription.


The result? More Revenue (43%) by understanding WTP.

Ready for More?

If your Pricing Strategy is not helping you increase your
Firm or Practice Group Profitability, it’s time to take action!